How to Look Natural in Makeup

We all know that no two faces are alike. Every woman has attractive features that can be brought to life through makeup, without looking like you have makeup on. Knowing how to look natural in makeup revolves around understanding how to use your products to accentuate your best traits is a matter of following a few simple rules.

1) Start with well moisturized skin. Having dewy skin makes it appear that you are glowing from the inside out, plus well hydrated skin is the perfect canvas for applying makeup. If you don’t already have a moisturizing routine, find one that is right for your skin type and stick to it. Skin regimens will vary depending on whether you have oily, dry or combination skin. Moisturizing with a heavy, oily product can cause unwanted breakouts so be sure to find a light, hypoallergenic moisturizer that will be friendly to your skin.

2) For your first step of makeup application, conceal all blemishes and dark circles. Any red areas can be concealed with a green tinted concealer. Green tricks the eye into neutralizing the red blemishes. Dark areas can be camouflaged with a light concealer. Choose a shade that is close to your own skin tone and gently apply it to affected areas. If you have dark or reddish circles around your eyes, try our Correcting Eye Primer – it preps & primes!
                                 
3) Learning how to contour your face allows you to accentuate features you love and draw the eye away from other parts of your face. To create the appearance of higher cheekbones, use a foundation that is two to three shades darker than your skin tone to create a shadow just under your cheekbone, or simply use darker powder. Use a lighter foundation or powder right on top of your cheekbones for instantly higher looking, contoured cheekbones. Use these same methods to make your nose look slim and straight. Use a darker color on either side of your nose with a highlighting color straight down the center to give your nose a lift in under two minutes. Widen a narrow nose by using a darker tone in the center and highlighting either side. Try our Contour and Blush Palette for this technique.

4) Everyone looks better with clear, bright eyes. To accentuate your eyes, line the inner rims with a highlighting pencil. This draws attention straight into your eyes instead of around them, making them appear much larger. Highlight the inner corners of your eyes with a shimmery white eye shadow. If you feel your eyes are set too far apart, make them appear closer together by lining the outside corners of your eyes with a light pencil and the inside corners with a dark pencil. Reverse this formula for eyes that are set farther apart. Those with small eyes should avoid using too much product on the lower lashes. Apply a bold color on the upper center lash line to make the eyes pop.